Joseph Toney

AI Systems Architect · Resume

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Joseph Toney

MS BA IBM Marine

Founder, AI Systems Architect, and business operator who rebuilds the operating systems underneath revenue, workflow, CRM, quoting, reporting, and decision-making for businesses that need clarity, speed, and durable execution.

Built more than 300 AI-enabled and business systems across construction, manufacturing, logistics, aerospace and defense, professional services, marketing, real estate, equipment, local service industries, and digital businesses.

Work is grounded in how the company actually runs: ownership, handoffs, conversion paths, reporting visibility, operational friction, and the preservation of business logic, context, style, memory, and decision patterns so teams can reuse judgment instead of rebuilding instructions from scratch.

Portrait of Joseph Toney

Build library

Personal build library

67 live builds spanning AI systems, field operations, CRM and revenue tooling, reporting, quoting, content, and creative production. Every tile links to the working product.

Screenshot of YourBrain Knowledge Engine YourBrain Knowledge Engine Second-brain workspace that captures thinking and turns scattered notes into usable knowledge. yourbrain.technology Screenshot of WhisperFlow Queue WhisperFlow Queue Voice-to-text pipeline that queues, transcribes, and organizes spoken input at volume. whisper-flow-queue.lovable.app Screenshot of Buildable Land System Buildable Land System Land feasibility screening tool for judging whether a parcel is worth building on. buildable-land-system.lovable.app Screenshot of Forensic Marketing Forensic Marketing Diagnostic marketing lab that traces where leads, spend, and follow-up actually break. forensic.marketing Screenshot of ObsidianVibe Studio ObsidianVibe Studio Workflow experimentation space for idea development and systems that carry memory forward. obsidianvibe.live Screenshot of Craft Command Center Craft Command Center Command surface for running builds, tracking progress, and directing work in one view. build-craft-wonder.lovable.app/command Screenshot of Aetheris Technology Aetheris Technology Home of the AI systems architecture practice: automation, operating design, transformation. aetheris.technology Screenshot of Aetheris Filament Aetheris Filament Production tracker for filament and 3D print operations, jobs, and material use. aetherisfilament.app Screenshot of WorkflowWeaver WorkflowWeaver Maps a business process end to end and weaves the automation around it. workflowweaver1.lovable.app Screenshot of PixelPerfect Review Board PixelPerfect Review Board Visual review surface for checking layout, spacing, and design fidelity. pixel-perfect-view-120.lovable.app Screenshot of Performance Command Dashboard Performance Command Dashboard Executive KPI board that puts revenue, activity, and trend movement on one screen. performancedashboard2.lovable.app Screenshot of ContentGap Analyzer ContentGap Analyzer Finds the topics competitors cover and the content a brand is missing. contentgap1.lovable.app Screenshot of Governance Control Dashboard Governance Control Dashboard Oversight view for data ownership, policy adherence, and system accountability. governancedashboard2.lovable.app Screenshot of HVAC FieldPro HVAC FieldPro Service business app for jobs, technicians, dispatch, and field paperwork. hvacfieldpro.lovable.app Screenshot of CloudMemory Vault CloudMemory Vault Persistent memory layer so AI tools keep context instead of restarting each session. cloudmemory2.lovable.app Screenshot of CreatorSignal CreatorSignal Creator analytics that separate real audience signal from vanity numbers. creatorsignal.lovable.app Screenshot of Operating Framework Builder Operating Framework Builder Turns loose ideas into a structured operating framework a team can follow. framework2.lovable.app Screenshot of AskCrawl AskCrawl Crawls a website and answers questions using only what that site actually says. ask-crawl-spark.lovable.app Screenshot of The Monolith The Monolith Unified console that pulls fragmented tools into a single operating surface. themonolith.lovable.app Screenshot of Reboot Revive Run Reboot Revive Run Turnaround playbook for restarting a stalled business function and keeping it running. reboot-revive-run.lovable.app Screenshot of CreatorSignal Growth Edition CreatorSignal Growth Edition Second-generation creator tracker focused on audience growth and content performance. creatorsignal2.lovable.app Screenshot of LeadPulse LeadPulse Live lead-flow monitor that shows response speed and where inquiries go cold. leadpulsebyaetheris.lovable.app Screenshot of Perfect System Builder Perfect System Builder Blueprinting tool for designing a business system before anyone builds it. perfect-system-builder.lovable.app Screenshot of Transition Guardian Transition Guardian Protects handoffs and role changes so knowledge does not walk out the door. transition-guardian.lovable.app Screenshot of PromptForge PromptForge Workbench for writing, testing, and version-tracking production prompts. prompt-forge-ai-59.lovable.app Screenshot of Lumina CineCraft Lumina CineCraft Cinematic shot planning and visual storytelling workspace. lumina-cine-craft.lovable.app Screenshot of Build Your Spark Build Your Spark Idea launchpad that takes a rough concept to a working first version. build-your-spark-554.lovable.app Screenshot of Lumina Visual Studio Lumina Visual Studio Image generation studio tuned for consistent brand-quality output. luminabyaetheris.lovable.app Screenshot of Aetheris Eye Aetheris Eye Visual inspection tool that reads images and reports what it finds. aetheriseye.lovable.app Screenshot of RapidDesigner RapidDesigner Generates polished layouts fast when a page is needed the same day. rapiddesigner.lovable.app Screenshot of The Persona Chip The Persona Chip Builds durable customer personas that AI tools can reuse consistently. thepersonachip.lovable.app Screenshot of Attic to Art Attic to Art Turns forgotten items into listed, priced, sellable inventory. attic-to-art.lovable.app Screenshot of PromptOpto PromptOpto Rewrites and optimizes prompts for sharper, more reliable answers. promptopto.lovable.app Screenshot of Humanize Humanize Reworks machine-written copy until it reads like a person wrote it. humanizebyaetheris.lovable.app Screenshot of Layers Layers Layered design workspace for composing visuals piece by piece. layersbyaetheris.lovable.app Screenshot of Vertex Roofing Vertex Roofing Contractor site and lead capture build for a roofing operation. vertexroofingbyaetheris.lovable.app Screenshot of Obsidian Intel Obsidian Intel Competitive intelligence desk for tracking rivals and market movement. obsidianintelaetheris.lovable.app Screenshot of BitSynth BitSynth Crypto data workspace that turns market noise into readable signal. bitsynthbyaetheris.lovable.app Screenshot of Aetheris Jobsite Aetheris Jobsite Jobsite tracker for crews, progress, and daily field accountability. aetherisjobsite.lovable.app Screenshot of AetherDispatch AetherDispatch Dispatch and routing board for getting the right crew to the right job. aetherdispatch.lovable.app Screenshot of Aetheris Forge AI Builder Aetheris Forge AI Builder Builder that assembles working AI apps from a plain description. aetherisforgeaibuilder.lovable.app Screenshot of Intro Relay Intro Relay Warm introduction network that routes referrals through trusted contacts. intro-relay.lovable.app Screenshot of ApexShield ApexShield Safety and compliance tracking for field and regulated work. apexshieldbyaetheris.lovable.app Screenshot of Aetheris Synth Aetheris Synth Sound synthesis playground for generating and shaping audio. aetherissynth.lovable.app Screenshot of FieldLine AI FieldLine AI Field assistant that answers crew questions from the company's own playbook. fieldlineaibyaetheris.lovable.app Screenshot of Aurelia Vale Aurelia Vale Luxury brand concept build with a high-end editorial presentation. aureliavalebyaetheris.lovable.app Screenshot of EmberQuote EmberQuote Quoting engine that produces consistent, defensible pricing fast. emberquotebyaetheris.lovable.app Screenshot of FieldLine Scheduling FieldLine Scheduling Crew scheduling board that keeps field capacity and commitments aligned. fieldlinebyaetheris.lovable.app Screenshot of Field Notes Journal Field Notes Journal Daily jobsite logbook that preserves what happened and who decided it. fieldnotesjournalbyaetheris.lovable.app Screenshot of LogicLoom LogicLoom Visual logic designer for mapping rules, branches, and decisions. logicloombyaetheris.lovable.app Screenshot of Aura Invoice Aura Invoice Invoicing and billing flow built for small operating teams. aurainvoicebyaetheris.lovable.app Screenshot of Halo Logistics Halo Logistics Freight and shipment visibility board for logistics operations. halologisticsbyaetheris.lovable.app Screenshot of CodeCoder CodeCoder Coding companion that drafts, explains, and cleans up implementation work. codecoderbyaetheris.lovable.app Screenshot of Aurelia Aurelia Brand experience build focused on refined presentation and pacing. aureliabyaetheris.lovable.app Screenshot of AetherFlow AetherFlow Workflow orchestration layer that connects steps, owners, and triggers. aetherflowbyaetheris.lovable.app Screenshot of FrictionMap FrictionMap Audit tool that pinpoints where daily operations lose time and money. frictionmapbyaetheris.lovable.app Screenshot of MCP Console MCP Console Control console for managing model context and connected tooling. mcpconsolebyaetheris.lovable.app Screenshot of BlockBase BlockBase Blockchain data explorer built for readable on-chain insight. blockbasebyaetheris.lovable.app Screenshot of Deficiency Tracker Deficiency Tracker Punch list and quality tracker that closes open field items. deficiencybyaetheris.lovable.app Screenshot of Tax Studio Tax Studio Structured workspace for organizing tax documents and filing workflow. taxstudiobyaetheris.lovable.app Screenshot of AI Vision Studio AI Vision Studio Full image generation and editing suite for commercial visual work. aivisionstudiobyaetheris.lovable.app Screenshot of NanoStudio Pro NanoStudio Pro Precision image editor for fast, surgical visual fixes. nanostudioprobyaetheris.lovable.app Screenshot of Monolith Ops Shell Monolith Ops Shell Single operating shell for running an entire company's tooling. monolithbyaetheris.lovable.app Screenshot of LexStream LexStream Legal document review stream that surfaces the clauses that matter. lexstreambyaetheris.lovable.app Screenshot of StitchVideo StitchVideo Video assembly tool that stitches clips into a finished cut. stitchvideobyaetheris.lovable.app Screenshot of Atelier Curriculum Atelier Curriculum Course and curriculum design studio for structured teaching programs. ateliercurriculum.lovable.app Screenshot of Digital Assets Library Digital Assets Library Asset library that keeps brand files findable and version-clean. digitalassetsbyaetheris.lovable.app

Longform body

Experience

A business resume written for companies that care about operating clarity, technical judgment, commercial impact, and the ability to make teams work from the same system instead of fragmented tools.

Aetheris Technology and Independent Systems Work
United States January 2021 — Present

Founder and AI Systems Architect

Independent systems design, automation, AI architecture, business diagnostics, and operational decision support

  • Built more than 300 AI-enabled and business systems ranging from rapid prototypes to production tools used for CRM, revenue operations, business forensics, lead intelligence, reporting, marketing, image generation, rendering, workflow automation, executive decision support, and customer experience.
  • Delivered systems for businesses across construction, manufacturing, logistics, aerospace and defense, professional services, marketing, real estate, equipment, local service industries, and digital businesses, beginning with the real operating model rather than a disconnected feature request.
  • Created business diagnostic systems that inspect CRM integrity, follow-up, handoffs, conversion paths, content, visibility, reporting, and operational friction, then translate those findings into prioritized actions with measurable financial impact.
  • Designed AI tools that preserve business logic, context, style, memory, and decision patterns so owners and teams can reuse their own judgment instead of rebuilding instructions every time.
  • Built systems for prospect intelligence, strategic questioning, sales support, content planning, executive dashboards, report generation, local knowledge retrieval, AI agents, visual design, parts recognition, and image-based workflows.
  • Supported cryptocurrency projects that grew into multimillion-dollar operations through business architecture, positioning, systems thinking, engagement logic, and execution discipline, including work inside ecosystems whose project values reached into the hundreds of millions.
  • Recognized in the top 10 percent of Lovable builders while continuing to expand a portfolio of live systems rather than relying on demonstration concepts alone.
Manufacturing and Logistics
Indiana and Remote January 2025 — January 2026

AI Systems Architect and Commercial Operations Lead

Cross-functional operating systems redesign spanning executive leadership, sales, marketing, design, IT, operations, and field users

  • Worked across executive leadership, sales, marketing, design, IT, operations, and field users to rebuild the operating systems underneath manufacturing and logistics work instead of treating each department as a separate problem.
  • Audited a HubSpot environment containing 957 duplicate company records and 157 workflows, including 87 inactive workflows, then converted the audit into a cleanup order, ownership rules, reporting structure, and operating priorities leadership could defend.
  • Built and directed AI systems for visual rendering, image generation, parts recognition, product configuration, quoting support, CRM training, reporting, and lead handling with the goal of reducing waiting, rework, and ownership confusion.
  • Cut targeted rendering turnaround from 18–22 business days to 2–3 days and reduced associated labor from roughly 12–26 hours to 3–7 hours by redesigning the workflow around automation, reusable logic, and clear handoffs.
  • Mapped where records, teams, systems, and disconnected workflows were obscuring revenue visibility, then translated technical findings into executive decisions, training plans, and field changes.
  • Built role-based training and adoption materials so sales, design, and operational users could work from the same process using practical CRM education, tool usage standards, and real workflow examples instead of abstract training.
  • Operated inside complex quoting, ERP, CRM, fulfillment, and field environments where a missed handoff could affect customer experience, scheduling, labor, margin, and revenue reporting at the same time.
Hibu
Indiana January 2023 — January 2025

Business Technology Consultant

Portfolio advisory across marketing systems, revenue capture, owner communication, and operational follow-through

  • Advised a portfolio of more than 100 small and midsize businesses at a time, with monthly marketing budgets ranging from roughly $5,000 to $100,000.
  • Worked directly with owners and decision makers to connect marketing activity to the phone calls, leads, follow-up, and revenue outcomes they actually cared about.
  • Used CRM, analytics, campaign data, and account history to find where demand was being lost after the click, then walked each business through the exact operational changes required to capture more of it.
  • Coordinated across internal sales, marketing, service, and implementation teams while remaining the accountable person to the client for whether the system made sense and whether recommendations could actually be used.
  • Learned the operating patterns of more than 100 businesses across industries, buying cycles, and owner personalities, sharpening the ability to identify structural problems quickly instead of assuming every business needed the same answer.
Marvel Insulation and Military Grade Insulation
Indiana January 2015 — January 2023

Founder and Operations Director

Built and exited two construction companies while owning the end-to-end business operating system

  • Built and exited two construction companies. The first reached approximately $2.3 million in revenue. The second passed $3 million in roughly half the time by applying the operating lessons and system design discipline learned from the first company.
  • Owned the full business operating system: customer intake, estimating, quoting, builder relationships, scheduling, crews, workforce planning, purchasing, billing, field quality, issue resolution, and reporting.
  • Built the processes instead of inheriting them, treating every broken handoff between customer, office, sales, field crew, and billing as a system problem to solve, document, and teach.
  • Led field teams in an environment where scheduling mistakes, labor waste, material problems, and weak communication became real margin losses immediately, then built visibility around those points before they became expensive.
  • Worked directly with builders, homeowners, vendors, crews, and business partners, often translating competing priorities into one workable plan while keeping the relationship intact and the work completed.
  • Scaled the second company faster because the operating model had become repeatable; hiring, training, quoting, scheduling, customer communication, and field accountability no longer depended on reinventing the business each week.
Verizon Business
Indiana January 2013 — January 2015

Business Technology Consultant

Enterprise account and CRM operations with business-facing communication and cross-functional solution coordination

  • Worked inside a major corporate environment with business owners, executives, and organizational decision makers, using enterprise CRM and account systems to manage business relationships, requirements, records, and service decisions.
  • Translated business problems into technology and account solutions while coordinating across corporate service, operations, and technical teams, taking responsibility for resolution rather than hiding behind internal departmental boundaries.
  • Managed business records and lifecycle activity in enterprise systems where data quality, documentation, and follow-through affected what the next person could see and do.
  • Built credibility with business clients by understanding how technology affected their employees, customers, and operations, then communicating solutions in business terms instead of carrier terminology.
  • Used the role as a bridge between military operations and entrepreneurship: disciplined systems, executive communication, commercial accountability, and first deep exposure to large-scale corporate CRM operations.
Anderson University
Indiana January 2012 — January 2013

Degree Completion and Civilian Transition

Completed undergraduate degree while transitioning from military service into business work

  • Completed a Bachelor of Arts in Psychology and Communication while transitioning from Marine Corps service into corporate business work.
  • Established the foundation for later system design by combining psychology, communication, and military leadership with an emphasis on how real people behave inside imperfect workflows.
United States Marine Corps
United States and Iraq January 2006 — January 2012

United States Marine

Leadership, accountability, field communications, readiness, and mission execution

  • Served from 2006 to 2012 and deployed to Iraq in support of Operation Iraqi Freedom. Wounded during service, completed the deployment, and carried the same standard of mission completion into the business career that followed.
  • Held leadership and accountability responsibilities inside a company-sized Marine organization of roughly 200 personnel, where readiness, communication, personnel accountability, and execution were daily operating requirements.
  • Learned to make decisions with incomplete information, communicate clearly when conditions changed, and keep people aligned when the cost of confusion was far higher than a missed business KPI.
  • Led and trained Marines while working inside a chain of command that required clear standards, documented responsibility, and constant readiness.
  • Worked in field communications and operational environments where equipment, information, and people had to be where they were supposed to be before the mission began. Reliability was a requirement, not a slogan.
  • Brought that operating discipline into every later role: inspect the real condition, establish ownership, remove ambiguity, build a repeatable process, train the people using it, and measure whether it works.

Inline figure

How Joseph works: inspect → simplify → align → train → measure
INSPECT SIMPLIFY ALIGN TRAIN + MEASURE Audit the real condition Remove friction, ambiguity, delay Create ownership and shared process Embed repeatability and adoption

This is the authored product detail: the resume is framed as an operating paper, not a generic profile. The diagram reflects the exact decision pattern repeated across business systems, field operations, and commercial environments.

Across founder work, enterprise consulting, manufacturing operations, and military leadership, the recurring pattern is consistent: inspect the true state of the system, remove ambiguity, define ownership, document the repeatable path, train the people using it, and evaluate whether the output changed.

That pattern is especially relevant for businesses adopting AI. Many deployments fail because they add tools without fixing memory, context, handoffs, training, or the logic behind decisions. Joseph’s work centers on preserving and operationalizing those things so the business gets more than novelty.

For leadership teams, this means he can speak to owners, operators, sales, field personnel, designers, technical staff, and executives without losing the thread between technical implementation and business consequence.

Before / after workflow compression

0 10 20 30 22d 3d 26h 7h Turnaround Labor Before After Before After

Based on the resume’s stated ranges, the chart emphasizes measurable compression in rendering turnaround and labor after systems redesign.

Related strip

Relevant business outcomes

Not a list of tools used, but patterns of value repeatedly produced in operating environments where delay, confusion, or weak ownership directly costs revenue and trust.

Revenue visibility and CRM clarity

Finds where records, workflows, handoffs, and reporting structures are obscuring what leadership needs to see, then converts technical findings into action sequences the business can defend and adopt.

Systems that preserve judgment

Builds AI tools that keep business logic, context, style, memory, and decision patterns intact so teams reuse what already works instead of recreating instructions every time a new task begins.

Speed without operational drift

Redesigns quoting, rendering, reporting, and workflow execution so turnaround improves dramatically while ownership becomes clearer, adoption becomes easier, and commercial outcomes become more predictable.

Career duration by role cluster

Marine Corps
6y
Founder / Ops
8y
Verizon
2y
Hibu
2y
Aetheris
5y

Impact snapshots pulled from the resume

$2.3M Revenue reached in the first construction business
$3M+ Revenue surpassed in the second company in roughly half the time
18–22 → 2–3 Business days reduced for targeted rendering turnaround
12–26 → 3–7 Hours reduced for associated rendering labor
957 Duplicate company records audited inside HubSpot
157 / 87 Total workflows reviewed, with inactive workflows identified

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This resume presents Joseph Toney as a systems-minded business operator with technical depth, founder accountability, and a demonstrated pattern of redesigning how work actually moves through organizations. It is especially suited for businesses evaluating leadership across AI systems, revenue operations, commercial transformation, CRM architecture, process redesign, and cross-functional execution.