Evidence before opinion.
Show me the actual workflow and the numbers. I question assumptions, follow the handoffs, and look for the root cause instead of decorating the symptoms.
Front-page profile
Joseph Toney
MS BA IBM Marine
Neurodivergent Polymath · INFJ · 135 IQ
- Master’s of Science (Business)
- Bachelor’s of Psychology
- IBM MQ Developer
- IBM Istio Cloud Kubernetes Service
- CITI Biomedical & Health Science Researcher Certification
- Google Analytics Individual Certification
- Digital Academy Marketing & Analytics Certification
- AI Coding & Marketing Semrush Certification
- Gemini 3 AI Synthesis Certification
- Harvard AI Python Certification
- HubSpot Inbound Marketing Certification
- Lovable 5 Diamond Coder Certification
- National Academy of Sports Medicine Personal Trainer Certification
- Write & Cite Training Module and Competency Exam (APA)
- BMAL 590 Academic Leveling Course (15 Modules, 8 Weeks)
- Gamma Software Top 10% Ranked
- United States Marine, Retired
I've built companies, led Marines, and architected AI systems. I know what happens when a process fails because I've been the one responsible for the people, the customers, and the numbers. I don't start with a software pitch. I start with what your business is really experiencing.
I've built more than 300 AI-enabled and business systems across industries. But the number isn't what matters. What matters is seeing where things break, understanding why, and building a better way that actually makes the company stronger.
I see a business as one connected system. People, decisions, customer experience, cash flow, and technology all affect each other. I study those connections before I recommend adding anything. The goal isn't more software. It's less friction, clearer ownership, and measurable improvement.
Beyond the credentials
How I think. How I work.
The perspective I bring comes from leading people, growing companies, and being accountable when the plan meets reality.
Most companies don't have a technology problem first. They have a connection problem. Their people, processes, and systems aren't working as one. And the cost of that disconnection is hiding in plain sight.
I've sat on both sides of the table. As a founder, I've worried about payroll, growth, crews, deadlines, and customer trust. As a Marine, I learned the value of knowing the ground truth and making responsibilities clear. As an architect, I look for patterns and build the structure that lets teams make better decisions.
People before platforms.
I start with the people carrying out the work. If the system is impressive but they can't trust it or use it, we've solved nothing.
Prove it before scaling it.
I'd rather fix one expensive process and demonstrate the result than launch twenty features nobody needs. Use what's already there, improve it, then measure the difference.
I favor concise explanations, working examples, and outcomes you can verify. My Mindprint review reflects limited professional communication signals, not a personality diagnosis. This is my own account of the perspective I bring.
Build library
Personal build library
67 live builds spanning AI systems, field operations, CRM and revenue tooling, reporting, quoting, content, and creative production. Every tile links to the working product.
Longform body
Experience
A business resume written for companies that care about operating clarity, technical judgment, commercial impact, and the ability to make teams work from the same system instead of fragmented tools.
Founder and AI Systems Architect
Independent systems design, automation, AI architecture, business diagnostics, and operational decision support
- Built more than 300 AI-enabled and business systems ranging from rapid prototypes to production tools used for CRM, revenue operations, business forensics, lead intelligence, reporting, marketing, image generation, rendering, workflow automation, executive decision support, and customer experience.
- Delivered systems for businesses across construction, manufacturing, logistics, aerospace and defense, professional services, marketing, real estate, equipment, local service industries, and digital businesses, beginning with the real operating model rather than a disconnected feature request.
- Created business diagnostic systems that inspect CRM integrity, follow-up, handoffs, conversion paths, content, visibility, reporting, and operational friction, then translate those findings into prioritized actions with measurable financial impact.
- Designed AI tools that preserve business logic, context, style, memory, and decision patterns so owners and teams can reuse their own judgment instead of rebuilding instructions every time.
- Built systems for prospect intelligence, strategic questioning, sales support, content planning, executive dashboards, report generation, local knowledge retrieval, AI agents, visual design, parts recognition, and image-based workflows.
- Supported cryptocurrency projects that grew into multimillion-dollar operations through business architecture, positioning, systems thinking, engagement logic, and execution discipline, including work inside ecosystems whose project values reached into the hundreds of millions.
- Recognized in the top 10 percent of Lovable builders while continuing to expand a portfolio of live systems rather than relying on demonstration concepts alone.
AI Systems Architect and Commercial Operations Lead
Cross-functional operating systems redesign spanning executive leadership, sales, marketing, design, IT, operations, and field users
- Worked across executive leadership, sales, marketing, design, IT, operations, and field users to rebuild the operating systems underneath manufacturing and logistics work instead of treating each department as a separate problem.
- Audited a HubSpot environment containing 957 duplicate company records and 157 workflows, including 87 inactive workflows, then converted the audit into a cleanup order, ownership rules, reporting structure, and operating priorities leadership could defend.
- Built and directed AI systems for visual rendering, image generation, parts recognition, product configuration, quoting support, CRM training, reporting, and lead handling with the goal of reducing waiting, rework, and ownership confusion.
- Cut targeted rendering turnaround from 18–22 business days to 2–3 days and reduced associated labor from roughly 12–26 hours to 3–7 hours by redesigning the workflow around automation, reusable logic, and clear handoffs.
- Mapped where records, teams, systems, and disconnected workflows were obscuring revenue visibility, then translated technical findings into executive decisions, training plans, and field changes.
- Built role-based training and adoption materials so sales, design, and operational users could work from the same process using practical CRM education, tool usage standards, and real workflow examples instead of abstract training.
- Operated inside complex quoting, ERP, CRM, fulfillment, and field environments where a missed handoff could affect customer experience, scheduling, labor, margin, and revenue reporting at the same time.
Business Technology Consultant
Portfolio advisory across marketing systems, revenue capture, owner communication, and operational follow-through
- Advised a portfolio of more than 100 small and midsize businesses at a time, with monthly marketing budgets ranging from roughly $5,000 to $100,000.
- Worked directly with owners and decision makers to connect marketing activity to the phone calls, leads, follow-up, and revenue outcomes they actually cared about.
- Used CRM, analytics, campaign data, and account history to find where demand was being lost after the click, then walked each business through the exact operational changes required to capture more of it.
- Coordinated across internal sales, marketing, service, and implementation teams while remaining the accountable person to the client for whether the system made sense and whether recommendations could actually be used.
- Learned the operating patterns of more than 100 businesses across industries, buying cycles, and owner personalities, sharpening the ability to identify structural problems quickly instead of assuming every business needed the same answer.
Founder and Operations Director
Built and exited two construction companies while owning the end-to-end business operating system
- Built and exited two construction companies. The first reached approximately $2.3 million in revenue. The second passed $3 million in roughly half the time by applying the operating lessons and system design discipline learned from the first company.
- Owned the full business operating system: customer intake, estimating, quoting, builder relationships, scheduling, crews, workforce planning, purchasing, billing, field quality, issue resolution, and reporting.
- Built the processes instead of inheriting them, treating every broken handoff between customer, office, sales, field crew, and billing as a system problem to solve, document, and teach.
- Led field teams in an environment where scheduling mistakes, labor waste, material problems, and weak communication became real margin losses immediately, then built visibility around those points before they became expensive.
- Worked directly with builders, homeowners, vendors, crews, and business partners, often translating competing priorities into one workable plan while keeping the relationship intact and the work completed.
- Scaled the second company faster because the operating model had become repeatable; hiring, training, quoting, scheduling, customer communication, and field accountability no longer depended on reinventing the business each week.
Business Technology Consultant
Enterprise account and CRM operations with business-facing communication and cross-functional solution coordination
- Worked inside a major corporate environment with business owners, executives, and organizational decision makers, using enterprise CRM and account systems to manage business relationships, requirements, records, and service decisions.
- Translated business problems into technology and account solutions while coordinating across corporate service, operations, and technical teams, taking responsibility for resolution rather than hiding behind internal departmental boundaries.
- Managed business records and lifecycle activity in enterprise systems where data quality, documentation, and follow-through affected what the next person could see and do.
- Built credibility with business clients by understanding how technology affected their employees, customers, and operations, then communicating solutions in business terms instead of carrier terminology.
- Used the role as a bridge between military operations and entrepreneurship: disciplined systems, executive communication, commercial accountability, and first deep exposure to large-scale corporate CRM operations.
Degree Completion and Civilian Transition
Completed undergraduate degree while transitioning from military service into business work
- Completed a Bachelor of Arts in Psychology and Communication while transitioning from Marine Corps service into corporate business work.
- Established the foundation for later system design by combining psychology, communication, and military leadership with an emphasis on how real people behave inside imperfect workflows.
United States Marine
Leadership, accountability, field communications, readiness, and mission execution
- Served from 2006 to 2012 and deployed to Iraq in support of Operation Iraqi Freedom. Wounded during service, completed the deployment, and carried the same standard of mission completion into the business career that followed.
- Held leadership and accountability responsibilities inside a company-sized Marine organization of roughly 200 personnel, where readiness, communication, personnel accountability, and execution were daily operating requirements.
- Learned to make decisions with incomplete information, communicate clearly when conditions changed, and keep people aligned when the cost of confusion was far higher than a missed business KPI.
- Led and trained Marines while working inside a chain of command that required clear standards, documented responsibility, and constant readiness.
- Worked in field communications and operational environments where equipment, information, and people had to be where they were supposed to be before the mission began. Reliability was a requirement, not a slogan.
- Brought that operating discipline into every later role: inspect the real condition, establish ownership, remove ambiguity, build a repeatable process, train the people using it, and measure whether it works.
Inline figure
How Joseph works: inspect → simplify → align → train → measure
This is the authored product detail: the resume is framed as an operating paper, not a generic profile. The diagram reflects the exact decision pattern repeated across business systems, field operations, and commercial environments.
Across founder work, enterprise consulting, manufacturing operations, and military leadership, the recurring pattern is consistent: inspect the true state of the system, remove ambiguity, define ownership, document the repeatable path, train the people using it, and evaluate whether the output changed.
That pattern is especially relevant for businesses adopting AI. Many deployments fail because they add tools without fixing memory, context, handoffs, training, or the logic behind decisions. Joseph’s work centers on preserving and operationalizing those things so the business gets more than novelty.
For leadership teams, this means he can speak to owners, operators, sales, field personnel, designers, technical staff, and executives without losing the thread between technical implementation and business consequence.
Before / after workflow compression
Based on the resume’s stated ranges, the chart emphasizes measurable compression in rendering turnaround and labor after systems redesign.
Related strip
Relevant business outcomes
Not a list of tools used, but patterns of value repeatedly produced in operating environments where delay, confusion, or weak ownership directly costs revenue and trust.
Career duration by role cluster
Marine Corps
6y
Founder / Ops
8y
Verizon
2y
Hibu
2y
Aetheris
5y
Impact snapshots pulled from the resume
$2.3M
Revenue reached in the first construction business
$3M+
Revenue surpassed in the second company in roughly half the time
18–22 → 2–3
Business days reduced for targeted rendering turnaround
12–26 → 3–7
Hours reduced for associated rendering labor
957
Duplicate company records audited inside HubSpot
157 / 87
Total workflows reviewed, with inactive workflows identified
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